Ha l’obiettivo di affermare il posizionamento dell’impresa, la propria equity story, il proprio brand, i valori ESG e le attività. È diretta principalmente al proprio pubblico di riferimento allo scopo di creare consensi all’interno di esso e posizionarsi come riferimento del proprio settore. Per raggiungere tali obiettivi, Spriano Communication individua la strategia più idonea a dare visibilità all’identità societaria.
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