SAY, ACT, COMMUNICATE

WHAT ARE WE SPECIALIZED IN?

Spriano Communication offers customized solutions and new communication techniques, both off line and on line, to meet any business and managerial need in a flexible and targeted way, through constant fine-tuning and always ensuring early and proactive intervention.

CORPORATE COMMUNICATION

Its aim is to establish a companys positioning:, its brand, its identity, its values, its projects and its activities. It is mainly directed to its target audience in order to build consensus.
To achieve these goals, Spriano Communcation identifies the best practices to develop a communication strategy, which defines and communicates a company’s corporate identity at its best. Some of these best practices are: press office, the development of national and international media relations, planning and implementation of events / sponsorships, accreditation of top managers.

CONSULTANCY / ADVISORY

The advisory activity represents the consultants ability to understand customer’s and Companies’ real need.
It is realized through::

  • Company analysis and positioning, through the identification of its strong points useful to define the corporate communication messages
  • Corporate identity definition
  • Coordination and cooperation with the Company to appropriately share information and management of main activities
  • Adaptation of content and writing styles to the target / audience
  • Definition of an “ad hoc” action plan, designed to create visibility in the media (financial, trade, consumer, online media)
  • Media training (public speaking)
  • Introduction to opinion makers / “influencers”
  • Relationship with stakeholders

PRESS OFFICE & MEDIA RELATIONS

Necessary to achieve the maximum exposure for the Company and its corporate values.
It consists of:

  • Message definition
  • Identification of stakeholders and creation of mailing media lists
  • Draft of price sensitive press releases (listed and unlisted companies) related to institutional/financial news and diffusion through various media channels
  • Organization of interviews with the top management for in-depth analysis about the Company or on particular news
  • Organization of press lunches, press briefings, press trips
  • Identification of editorial opportunities by publishing articles about market scenario and special dossier incident to the Company’s business
  • Creation and distribution of multimedia communication tools (institutional videos, web content, presentations) and editorial tools (books, company profiles, brochures, integrated report, newsletter, etc.)
  • Press monitoring

MEDIA TRAINING

Assisting the Company’s Spokespersons and managers to face the media in the most efficient way. Exploiting positive information to maximize impact, controlling negative information to limit its effect. Emphasis is on cooperating with the press, to understanding the dynamics.

Spriano Communication establishes the training activities according to the following guidelines:

  • Preparation of a document that analyzes and presents various media, explains the information process and indicates the best way to present their company or their products to the media
  • Simulation of a press conference / interview, providing both normal and critical situations
  • Identification and analysis of the company’s strengths and weaknesses that have emerged from the media training

INTERNAL COMMUNICATION

Internal communication is adopted to manage the flow of information within companies. The effectiveness of internal communication depends critically on the quality and quantity of messages transmitted and on the way chosen to convey them.
Spriano Communication provides the most diffused tools of internal communication, such as:

  • Relational tools: Socialization events / Focus group / Meetings
  • Visual tools: Campaigns / Signage
  • Written tools: Brochure / Flyer / Volantino / Manifesto / Message / Facts sheet / In-House Magazine / Questionnaire
  • Technological tools: Intranet / Mailing List / Newsletter / E-mail / Video conference

PUBLIC AFFAIRS

It consists in lobbying and establishing relations with institutions, such as: Parliament, Government, Public Administration, Associations, Regions, Provinces and Municipalities through:

  • Trustworthy and strategic personal relationships
  • Accreditation by the institutional decision-makers
  • Stimulate and drive institutions’ attention towards specific issues
  • Development of strategic alliances and partnerships
  • Analysis of the current socio-political scenarios
  • Organization of round tables to develop consensus towards specific issues
  • Educational campaigns
  • Monitoring and alerting

FINANCIAL COMMUNICATION

Financial communication is intended to increase the company’s competitive advantage in the market and in the financial community, in order to attract potential investors and financial resources. Its goal is to increase Company’s and its management’s awareness, generating a steady flow of information to the financial system, as to consolidate their corporate identity, maintain high reputation, create opinion, minimize the impact of negative news or improve its perception. Financial communication is expressed also in expanding and managing relationships and contacts with key players on the market: institutions, advisors, banks, law firms.

Spriano Communication, over the years, has achieved considerable experience in financial reporting, assisting several SME, listed in the major markets (MTA Star, AIM, MIV ), Investment Companies , asset management companies, private equity funds , adding value and developing communication plans for companies and funds.

IPO

  • Writing press releases at various stages of the IPO (resolution listing, admission to listing, Consob authorization to the prospectus, duration and characteristics of the offers, market debut)
  • Distribution of press releases to the press (offline-online)
  • Organization of press meetings to communicate relevant news
  • Coordination of the corporate campaign in support of listing
  • Organizing press conferences (the first day of listing)
  • Management of the publication of obligatory announcements
  • Management’s strategic support and coordination of price sensitive information to be diffused

CRISIS MANAGEMENT AND EXTRAORDINARY FINANCE OPERATIONS

These are delicate and crucial phases, which often coincide with changes in Board composition, or critical situations which can change the internal balance of the Company.

Spriano Communication, in recent years, has acted as a consultant for the following transactions:

  • Debt restructuring
  • Bonds listing
  • Takeover bid
  • Reorganizations
  • Management shuffling
  • M&A transactions

MAIN ACTIVITIES:

  • Timely analysis of crisis situation
  • Dedicated team of professionals
  • Managing communication to the media and stakeholders
  • Managing communications within the company
  • Arranging and managing press conferences
  • Press office
  • Measuring results

INVESTOR RELATIONS

It is an indispensable activity for listed Companies to convey their values to investors by communicating, in a timely and clear way, their market strategies to maintain and foster the shareholder or bondholders’ trust. A policy of broad, transparent and timely communication is very much appreciated by the market and brings advantages to Companies.

Spriano Communication’s professionals, with significant experience in the IPO process, are active in the Investor Relation support; working together with the Company for a proper and effective communication to the financial market, in order to valorize its assets and its stock. Usually, supporting the top management in managing relationships with the financial community and to strengthen and expand relations with the strategic targets.

MAIN ACTIVITIES:

  • Development of strategic plans with the top management in the midterm, in parallel and in support of the main corporate strategies
  • Support and share the definition of key messages to be diffused to the market
  • Define a corporate presentation which outlines the company’s equity story
  • Support in the choice of “specialist”
  • Support in the definition and sharing of “price sensitive” press releases
  • Support in the definition of analyst/investors presentations in collaboration with the Company
  • Organization of Conference calls with analysts
  • Organization of Business meetings \ lunch with investors
  • Mediator between the Company and its shareholders
  • Supporting and managing contacts for Borsa Italiana and Consob
  • Activation of software NIS (if required)

WEB COMMUNICATION & MEDIA

Nowadays it is sufficient to enter whatever name (or compay’s name), or brand on Google to give an immediate judgment and to have a first impression of what we are looking for. As a consequence, it becomes essential to be well represented on the Internet, in order to have a good reputation in terms of information and images related to managers/people/companies / brands.

Spriano Communication, thanks to the best professionals in the web intelligence activity, is able to offer an effective web communication service to monitor everything on line and build digital identities consistent with everybody’s profile (personal or professional), in order to credit, defend and enhance the company’s position and reputation, as well of its professionals and products. Today, web communication is an important tool that reaches investors, market operators, banks and advisors who share information and impressions. Not communicating or making it in the wrong way can have devastating effects on reputation.

ANALYSIS AND WEB REPUTATION

  • Online reputation analysis
  • Monitoring and analysis of all daily online conversations in blogs, forums, social networks to understand how these conversations affect the reputation and image of people, companies, products
  • Monitoring public opinion to perceive rating and sentiment on the web about topics of interest. It serves to detect the growth of new trends, fads or social phenomena, in order to act quickly
  • Identification of top digital influencers relative to the targeted market
  • SEO and Construction of DIGITAL IDENTITIES:creation of green and filler contents to let them appear as main results on Google (or to slide out negative contents in the last pages of research) -Customized monitoring of information and online content
  • Competitors’ analysis and perception online
  • Perceptual comparison of competitors’ products
  • Analysis of the impact of the off line and online campaigns

BUZZ MARKETING

  • Buzz Marketing, promotion and interaction for brands, products and services
  • Measuring the effectiveness of a Buzz marketing campaign
  • Measuring viral reach from the promoted initiatives
  • Tools for the Buzz Marketing activities

COMUNICATION AND PR

  • Creating and managing profiles and accounts on Facebook, Twitter, YouTube
  • Creating and diffusing press releases 2.0 optimized SEO
  • Creating and managing corporate blog
  • Creating and managing market research panels on line
  • Supporting online media campaigns to launch new products/services
  • Managing multi-channel advertising «tactically»

CUSTOMER CARE

  • Digital Customer Care regarding products and services
  • Instruments in support of Digital Customer Care

TRAINING

  • Managing corporate reputation
  • Digital marketing and buzz marketing
  • Analysis and dynamics of social networks
  • Optimization for 2.0 corporate communication
  • Customer Care 2.0, the new frontiers of digital interaction with the consumer

ART & CULTURE

Communicate Culture. Using the tangible and intangible cultural potential as a tool for communication and marketing. Enhancing the cultural past and the historical memory, adapting them to modern contexts to develop communication projects and identity.

PRESS OFFICE AND MEDIA RELATIONS

  • Planning, organization and communication of cultural projects (exhibitions, concerts, literary prizes)
  • Drafting of invitations and sending the press release
  • External, institutional and media relations
  • Radio and tv promotion
  • Implementation of sections of the website
  • Web-marketing

THE EVENT

  • Creation of the concept
  • Location research
  • Equipment
  • Catering
  • Entertainment
  • Technical service
  • Secretarial

THE SPONSORSHIP

  • Identification of sponsorship initiatives
  • Drafting of the sponsorship announcement
  • Management of sponsorship procedure
  • Identification and selection of the sponsor
  • Care of the organizational and operational aspects of the sponsors
  • Evaluation of the sponsorship levels

Its aim is to establish a companys positioning:, its brand, its identity, its values, its projects and its activities. It is mainly directed to its target audience in order to build consensus.
To achieve these goals, Spriano Communcation identifies the best practices to develop a communication strategy, which defines and communicates a company’s corporate identity at its best. Some of these best practices are: press office, the development of national and international media relations, planning and implementation of events / sponsorships, accreditation of top managers.

CONSULTANCY / ADVISORY

The advisory activity represents the consultants ability to understand customer’s and Companies’ real need.
It is realized through::

  • Company analysis and positioning, through the identification of its strong points useful to define the corporate communication messages
  • Corporate identity definition
  • Coordination and cooperation with the Company to appropriately share information and management of main activities
  • Adaptation of content and writing styles to the target / audience
  • Definition of an “ad hoc” action plan, designed to create visibility in the media (financial, trade, consumer, online media)
  • Media training (public speaking)
  • Introduction to opinion makers / “influencers”
  • Relationship with stakeholders

PRESS OFFICE & MEDIA RELATIONS

Necessary to achieve the maximum exposure for the Company and its corporate values.
It consists of:

  • Message definition
  • Identification of stakeholders and creation of mailing media lists
  • Draft of price sensitive press releases (listed and unlisted companies) related to institutional/financial news and diffusion through various media channels
  • Organization of interviews with the top management for in-depth analysis about the Company or on particular news
  • Organization of press lunches, press briefings, press trips
  • Identification of editorial opportunities by publishing articles about market scenario and special dossier incident to the Company’s business
  • Creation and distribution of multimedia communication tools (institutional videos, web content, presentations) and editorial tools (books, company profiles, brochures, integrated report, newsletter, etc.)
  • Press monitoring

MEDIA TRAINING

Assisting the Company’s Spokespersons and managers to face the media in the most efficient way. Exploiting positive information to maximize impact, controlling negative information to limit its effect. Emphasis is on cooperating with the press, to understanding the dynamics.

Spriano Communication establishes the training activities according to the following guidelines:

  • Preparation of a document that analyzes and presents various media, explains the information process and indicates the best way to present their company or their products to the media
  • Simulation of a press conference / interview, providing both normal and critical situations
  • Identification and analysis of the company’s strengths and weaknesses that have emerged from the media training

INTERNAL COMMUNICATION

Internal communication is adopted to manage the flow of information within companies. The effectiveness of internal communication depends critically on the quality and quantity of messages transmitted and on the way chosen to convey them.
Spriano Communication provides the most diffused tools of internal communication, such as:

  • Relational tools: Socialization events / Focus group / Meetings
  • Visual tools: Campaigns / Signage
  • Written tools: Brochure / Flyer / Volantino / Manifesto / Message / Facts sheet / In-House Magazine / Questionnaire
  • Technological tools: Intranet / Mailing List / Newsletter / E-mail / Video conference

PUBLIC AFFAIRS

It consists in lobbying and establishing relations with institutions, such as: Parliament, Government, Public Administration, Associations, Regions, Provinces and Municipalities through:

  • Trustworthy and strategic personal relationships
  • Accreditation by the institutional decision-makers
  • Stimulate and drive institutions’ attention towards specific issues
  • Development of strategic alliances and partnerships
  • Analysis of the current socio-political scenarios
  • Organization of round tables to develop consensus towards specific issues
  • Educational campaigns
  • Monitoring and alerting

Financial communication is intended to increase the company’s competitive advantage in the market and in the financial community, in order to attract potential investors and financial resources. Its goal is to increase Company’s and its management’s awareness, generating a steady flow of information to the financial system, as to consolidate their corporate identity, maintain high reputation, create opinion, minimize the impact of negative news or improve its perception. Financial communication is expressed also in expanding and managing relationships and contacts with key players on the market: institutions, advisors, banks, law firms.

Spriano Communication, over the years, has achieved considerable experience in financial reporting, assisting several SME, listed in the major markets (MTA Star, AIM, MIV ), Investment Companies , asset management companies, private equity funds , adding value and developing communication plans for companies and funds.

IPO

  • Writing press releases at various stages of the IPO (resolution listing, admission to listing, Consob authorization to the prospectus, duration and characteristics of the offers, market debut)
  • Distribution of press releases to the press (offline-online)
  • Organization of press meetings to communicate relevant news
  • Coordination of the corporate campaign in support of listing
  • Organizing press conferences (the first day of listing)
  • Management of the publication of obligatory announcements
  • Management’s strategic support and coordination of price sensitive information to be diffused

CRISIS MANAGEMENT AND EXTRAORDINARY FINANCE OPERATIONS

These are delicate and crucial phases, which often coincide with changes in Board composition, or critical situations which can change the internal balance of the Company.

Spriano Communication, in recent years, has acted as a consultant for the following transactions:

  • Debt restructuring
  • Bonds listing
  • Takeover bid
  • Reorganizations
  • Management shuffling
  • M&A transactions

MAIN ACTIVITIES:

  • Timely analysis of crisis situation
  • Dedicated team of professionals
  • Managing communication to the media and stakeholders
  • Managing communications within the company
  • Arranging and managing press conferences
  • Press office
  • Measuring results

INVESTOR RELATIONS

It is an indispensable activity for listed Companies to convey their values to investors by communicating, in a timely and clear way, their market strategies to maintain and foster the shareholder or bondholders’ trust. A policy of broad, transparent and timely communication is very much appreciated by the market and brings advantages to Companies.

Spriano Communication’s professionals, with significant experience in the IPO process, are active in the Investor Relation support; working together with the Company for a proper and effective communication to the financial market, in order to valorize its assets and its stock. Usually, supporting the top management in managing relationships with the financial community and to strengthen and expand relations with the strategic targets.

MAIN ACTIVITIES:

  • Development of strategic plans with the top management in the midterm, in parallel and in support of the main corporate strategies
  • Support and share the definition of key messages to be diffused to the market
  • Define a corporate presentation which outlines the company’s equity story
  • Support in the choice of “specialist”
  • Support in the definition and sharing of “price sensitive” press releases
  • Support in the definition of analyst/investors presentations in collaboration with the Company
  • Organization of Conference calls with analysts
  • Organization of Business meetings \ lunch with investors
  • Mediator between the Company and its shareholders
  • Supporting and managing contacts for Borsa Italiana and Consob
  • Activation of software NIS (if required)

Nowadays it is sufficient to enter whatever name (or compay’s name), or brand on Google to give an immediate judgment and to have a first impression of what we are looking for. As a consequence, it becomes essential to be well represented on the Internet, in order to have a good reputation in terms of information and images related to managers/people/companies / brands.

Spriano Communication, thanks to the best professionals in the web intelligence activity, is able to offer an effective web communication service to monitor everything on line and build digital identities consistent with everybody’s profile (personal or professional), in order to credit, defend and enhance the company’s position and reputation, as well of its professionals and products. Today, web communication is an important tool that reaches investors, market operators, banks and advisors who share information and impressions. Not communicating or making it in the wrong way can have devastating effects on reputation.

ANALYSIS AND WEB REPUTATION

  • Online reputation analysis
  • Monitoring and analysis of all daily online conversations in blogs, forums, social networks to understand how these conversations affect the reputation and image of people, companies, products
  • Monitoring public opinion to perceive rating and sentiment on the web about topics of interest. It serves to detect the growth of new trends, fads or social phenomena, in order to act quickly
  • Identification of top digital influencers relative to the targeted market
  • SEO and Construction of DIGITAL IDENTITIES:creation of green and filler contents to let them appear as main results on Google (or to slide out negative contents in the last pages of research) -Customized monitoring of information and online content
  • Competitors’ analysis and perception online
  • Perceptual comparison of competitors’ products
  • Analysis of the impact of the off line and online campaigns

BUZZ MARKETING

  • Buzz Marketing, promotion and interaction for brands, products and services
  • Measuring the effectiveness of a Buzz marketing campaign
  • Measuring viral reach from the promoted initiatives
  • Tools for the Buzz Marketing activities

COMUNICATION AND PR

  • Creating and managing profiles and accounts on Facebook, Twitter, YouTube
  • Creating and diffusing press releases 2.0 optimized SEO
  • Creating and managing corporate blog
  • Creating and managing market research panels on line
  • Supporting online media campaigns to launch new products/services
  • Managing multi-channel advertising «tactically»

CUSTOMER CARE

  • Digital Customer Care regarding products and services
  • Instruments in support of Digital Customer Care

TRAINING

  • Managing corporate reputation
  • Digital marketing and buzz marketing
  • Analysis and dynamics of social networks
  • Optimization for 2.0 corporate communication
  • Customer Care 2.0, the new frontiers of digital interaction with the consumer

Communicate Culture. Using the tangible and intangible cultural potential as a tool for communication and marketing. Enhancing the cultural past and the historical memory, adapting them to modern contexts to develop communication projects and identity.

PRESS OFFICE AND MEDIA RELATIONS

  • Planning, organization and communication of cultural projects (exhibitions, concerts, literary prizes)
  • Drafting of invitations and sending the press release
  • External, institutional and media relations
  • Radio and tv promotion
  • Implementation of sections of the website
  • Web-marketing

THE EVENT

  • Creation of the concept
  • Location research
  • Equipment
  • Catering
  • Entertainment
  • Technical service
  • Secretarial

THE SPONSORSHIP

  • Identification of sponsorship initiatives
  • Drafting of the sponsorship announcement
  • Management of sponsorship procedure
  • Identification and selection of the sponsor
  • Care of the organizational and operational aspects of the sponsors
  • Evaluation of the sponsorship levels